why do they call coors beer yellow jacket

What do they call Coors Original? What Do They Call Coors On Yellowstone? In Yellowstone National Park, they call Coors beer "Yellowstone Gold". Coors Banquet became more widely available in all 50 states. What type of beer is a Yellow Jacket? Those looking for a light, malty beer will enjoy Coors Banquet beer, which is affectionately known as the Yellow Jacket on Yellowstone. This lack of availability made the beer highly sought-after by smugglers, who would transport it from states where it was legal to sell. 1. The name didn't become . That's why on April 7, they rolled out their Coors Banquet Legacy Collection, three new can designs and a new stubby bottle label that attempt to tell various stories about the beer, from tales . The beer is frequently featured on television shows like Yellowstone. Because of its sweet flavor and flavorful flavor, this classic American lager is one of the most popular beers. Coors Banquet has a distinctive flavor that stands out on its own, and its yellow label is an emblem of the brands rich history. This ester is responsible for the fruity character in both the fruit and the beer. Why Do They Call Coors Beer Yellow Jackets? On the show Yellowstone, they call Coors beer Coloradical. What is a slang term for Coors beer? When it comes to Coors and Budweiser, both are popular and reliable names in the brewing industry due to the high-quality beers they have been producing for years. Additionally, yellow jackets are widely known for their hardiness and resilience, traits which Coors has associated with its beer. The company produces and distributes a variety of beers and non-alcoholic beverages, including Coors Light, Coors Banquet, Coors SELTZER, Blue Moon, Lime-a-Rita, Henrys Hard, Miller Lite, and Zima, among others. Whether youre a fan of Coors Beer or not, its safe to say that the Yellow Jacket nickname has served the brand well. These miners would then indulge in the beer, referring to it as Colorado Kool-Aid.. The pale yellow color of the beer gives it its name, and it has a light, refreshing taste that makes it a popular choice for those looking for a beer to enjoy on a hot day. By paying homage to the Coors familys roots and choosing an eye-catching color, the company made sure their beer stands out from the crowd. They have donated millions of dollars to causes such as education, healthcare, and the arts. So the next time youre in the mood for a cold one, reach for the can with the Yellow Jacket. The Coronado Brewing Company now offers a 22 oz bottle and draft of Frogs Breath IPA. Score: 63 with 3,347 ratings and reviews. Required fields are marked *. The Coors family originally hailed from Germanys city of Bremen, and the football team of that city is known as the Yellow Jackets. This nickname comes from the golden label on both cans and bottles of the beer. Founded in 1873, Coors was nicknamed "Banquet Beer" by Clear Creek Canyon miners, who'd drink it in banquet halls or huge banquet tents when there were no halls. Read More Do Orthodox Jews Celebrate Thanksgiving?Continue, Yes, you can mix Everclear and Coke. So many steaks #shorts #chicagosteakcompany. Many stores and online retailers sell it, and it has been a favorite among beer enthusiasts since 1873. Coors Banquet is in Yellowstone because it is being used to help support local communities in the park and surrounding areas. Secondly, What percentage is Coors Original? According to Coors, the name came about because of the yellow jackets that are often found near the Rocky Mountains where the beer is brewed. Cowboy Canary is another often used nickname for Coors, as the can has a bright yellow colour. Orthodox Jews do not celebrate Thanksgiving. The logo on the can is a symbolic representation of the familys history, featuring a mountain and a stream with a sun rising above them. Not only does the yellow packaging stand out, it also serves as a reminder of the familys unique history. This is a classic American beer that can be seen in the hands of many of the characters on the show, as well as being advertised on signs throughout the fictional Montana setting. The company is a subsidiary of Molson Coors International and its U. S. headquarters are located in Chicago, Illinois. Coors Originals are sometimes called "yellow jackets" on Yellowstone. Is Miller beer going out of business? When isoamyl acetate is present in high concentrations, it can provde a banana-like flavor to the beer. More of Coors For You To Enjoy 08 The packaging of Coors beer is yellow for a few reasons. Although there are other Lagers available in North America, such as Budweiser, Miller Light, and Coors Light, those beers do not need to be refrigerated because they are made in St. Johns, Canada. 4. The image of him and Sally Field transporting cases of Coors beer from Texas to Georgia is one of the beers most famous moments. Its a go-to beer for anyone who enjoys a long day on the racetrack or a hard-earned victory in the ring. The Limestone Branch ’93 Bourbon has a unique flavor that Beth enjoys, and she often drinks it neat or on the rocks. Starting today and lasting through January 1, 2023, Coors Banquet fans can enter the Live Like a Dutton contest to win a trip for one and three friends to a Montana ranch. Coors beer is always welcome to enjoy when youre around the campfire after a long day of riding or when youre watching a rodeo with friends. Coors beer was known as Banquet Beer because the miners who worked in Clear Creek Canyon used to drink it in banquet halls or massive tents during the prohibition era. In this article, well explore the origins of the name and the meaning behind the iconic yellow packaging. No, yellow jacket is not a nickname for Coors. The familys insularity is detailed in Dan Baums detailed account of Citizen Coors: An American Dynasty. The company's flagship beer is Coors Banquet, which is a light lager. Beth’s choice of whiskey shows that she is a woman who knows what she wants and isn’t afraid to go after it. This type of product placement is a common and creative source of revenue for TV . Despite labor problems, consumer boycotts, and nearly disastrous loyalty to old-line family traditions, the company survived. The song is abut a man who goes to Colorado and drinks a lot of Coors beer. So why is it called Banquet Beer? The Legendary Marcel Lapierre: Crafting Biodynamic Masterpieces in Beaujolais, The Delicious 3 Floyds LazerSnake American Wheat Ale, Edible Garnish Flowers 36 Facts And Answers, 19 Facts About Baron Philippe De Rothschild Wine, Sipping on the Sweetness: A Blantons Bourbon Review, Treaty Oak Distillery All You Need To Know, The Flavor of 19 Crimes the Uprising Red Wine, The Cost of Sipping On Jameson: A Look at Whiskey Prices, The Uniqueness of Jack Daniels Old No. 9. The show puts an extra emphasis on Coors Banquet beer, with scenes depicting the characters drinking it more times than any other beer. 10. The logo also features a yellow jacket, which signifies the familys connection to the football team. If youve ever wondered why Coors beer is called Yellow Jackets, wonder no more! This chemical reaction is triggered by the temperature-sensitive crystals that are incorporated into the print. It is perfect for those who want to enjoy a light alcoholic beverage without the overwhelming flavor of beer or other hard liquor. The Yellow Jacket nickname originates from the yellow color often associated with Georgia Tech, one of the oldest public universities in the United States. In Yellowstone National Park, Coors is known as the Banquet Beer. This is the nickname for the popular beer produced by the Coors Brewing Company. The Yellow Jacket beer can also be found at a number of local breweries. Coors Banquet was the original Coors beer. The term Colorado Kool-Aid has come to mean any beer that is drank in large quantities. Welcome to the Coors Banquet Beer website. Has Coors Joined The Ranks Of Cobra Kai Sponsors? The company, on the other hand, made changes to become an equal opportunity employer over time. Whatever he drinks, its clear that for him it is simply a way to unwind and enjoy moments of respite within the demands of running a sprawling family ranch. This agreement also includes a unique collaboration between Coors Banquet and Peroni 0.0, an Italian low-calorie beer, on the products first US appearance. It's also a reference to a type of North American wasp: the yellowjacket. Yes, Yellowstone is basically Succession on a horse ranch. However, the Coors Brewing Company did release a beer in 1997 under the moniker of Yellow Jacket. 1. why was coors illegal east of texas; He is a devoted Christian who was groomed to lead the Coors Company and was born into it. 3. The brand has been brewed in the state for nearly 150 years, and Molson Coors plans to continue brewing there for hundreds of years to come. He is also BJCP Certified Beer Judge. Finally, the overal flavor profile of the beer is well-balanced and easy to drink, making it a good choice for those who are looking for a refreshing beverage. The nickname comes from the beers popularity in the area and its association with outdoor activities. This lager-style beer was sold predominantly in the Southern United States but proved to be unsuccessful and was soon discontinued. During Prohibition, Coors continued to brew beer for medicinal purposes. The next time you see a can of Coors with a yellow jacket on it, youll know why! Coors Light hit the shelves in 1978, but it wasn't available coast to coast until 1991. Movie & TV show addicted. Is A Jew Allowed To Celebrate Thanksgiving? According to legend, Coors was founded by German immigrant Adolph Coors in 1873. How Many Calories In A Six Pack Of Coors Light? Whatever the origin of the name, its clear that Coors Banquet has been embraced by those who enjoy a good, quality beer. More from Coors. Coors Yellow Jacket is a hard seltzer made by the Coors Brewing Company, and it has an alcohol percentage of 5%. $26.00 1/4 Zip Reclaim Pullover . A Century Later, In 1978, Coors Light Was Born. Coors is brewed in Golden, Colorado, and is one of the most popular beers in the United States. Yellowstone is one of many movies and shows that feature this type of beer. The family had a long-standing interest in the Yellow Jackets football team, and when they emigrated to Colorado, they decided to use the name to pay homage to their past. What beer is American owned? Is There A Difference Between Coors And Coors Banquet? The yellow jacket on the Coors Banquet beer label is a source of the term yellow jacket. Ultimately, the decision of which beer is better is up to the individual. The yellow color of the Coors beer packaging has become iconic over the years, and its a great way to show off the companys legacy. The company's flagship beer is Coors Banquet, and it is often referred to as "Yellow Jacket" due to the yellow label on the can and carton. Tom has worked hard to become one of the most experienced brewers in the industry. This family remained close to its roots by relying on its engineering and brewing expertise. So what makes Yellow Jacket so special? And within the Coors family, one of the most popular beers is Yellow Jacket. OK, fine, it's not. Coors Banquet beers with a malty flavor, such as the Yellow Jackets, are light lagers. The beer gets its yellow color from the use of pale malt. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. Coors is still a favorite among both cowboys and rodeo fans today. With its balanced hop bitterness and low alcohol content, it is a great choice for any gathering. The Margarita is an excellent match for her personality and allows her to demonstrate her strength and taste. Why Do They Call Coors Beer Yellow Jacket? However, they do have a day of thanksgiving called Erntedankfest which is celebrated in early October. The story of the name Yellow Jacket is further proof that Coors is a brand with deep roots, rich history, and timeless appeal. Beth Dutton is partial to drinking Limestone Branch ’93 Bourbon. This being due to how a fresh cold beer like yellow jacket beer or yellow bellies as they're also known has a distinct malt core thanks to the Moravian barley. The meaning behind the yellow packaging, however, is rooted in the Coors familys heritage. The popularity of Coors among smugglers was famously depicted in the 1977 film Smokey and the Bandit. Bottles, 5% ABV. The Coors Brewing Company has been making this brand of beer since 1874, and it is knon for its "drinkable" taste. . It was Adolph Coors who first introduced the Coors Original to Americans in 1874. Coors Banquet beer, which is brewed in Yellowstone National Park, is not limited to the park. Coors stopped pasteurizing beer 18 years ago, citing the need to eliminate heat as one of its primary reasons. Johnny Lawrence drinks it while on the beach at Cobra Kai. He thought the yellow jacket was a perfect symbol for his beer because it represented hard work and purity (the Rocky Mountain spring water used to brew Coors is some of the purest water in the world). Coors Original was originally introduced to Americans in 1874 by Adolph Coors (obviously). Specifically, the Coors Banquet designation allows for the beer to be exclusively sold at local Yellowstone establishments. Coors beer is all over Yellowstone. I would also have to think about how much time I had to eat and if I, Read More What If I were to Purchase Fast Food?Continue, Theres no one-size-fits-all answer to this question, as the amount of weight youll gain on a carnivore diet will depend on a number of factors, including your starting weight, activity level, and calorie intake. There are several other companies that have deals with the park, such as REI, Subaru, and the National Park Foundation. According to Charlie Hosale, MillerCoors archives representative in Milwaukee, the same bottle style has been used since at least the 1920s. $36.00 Blue Mountain Button Up Shirt . The Versatile Power of Silver Tequila: Perfect for Margaritas and Mixed Drinks! Thanks to its simple recipe and clean flavor profile, Banquet Beer is the perfect choice for any occasion. In almost all of the bunkhouse scenes the beer of choice is Coors Banquet Beer. Despite what it may have been unaware of, it transformed itself into one of the countrys most innovative companies. Coors didn't pursue distribution east of Texas, though, contributing to the lager's massive - and sometimes illegal - following. It's been brewed with Rocky Mountain water ever since. Years before the Volstead Act went into effect nationwide, Adolph Coors with sons Adolph Jr., Grover, and Herman established the Adolph Coors Brewing and Manufacturing Company, which included Herold Porcelain and other ventures. As a major research university, it has a strong tradition of fostering students and faculty who are passionate about science, technology, engineering, and math (STEM) fields, and the schools official mascot is the Yellow Jacket. In Colorado, Coors is often referred to as the Banquet Beer. This nickname comes from the beer’s founding story and how it gained popularity among miners in the Golden area. SHOP OUR NEW MERCH. Despite the fact that the beer is a popular drink among many, the yellow label still states that it is a true classic with its distinct flavor and rich history. Coors Banquet Beer, to be very, very specificbecause it's just that important. Slang names for Coors can include: The Silver Bullet, The Cold One or The Banquet Beer. The term is now used as a way to describe any light, crisp beer, regardless of its brand. MillerCoors also wanted to help restore the legendary Coors beer logo by linking it back to its original name. The company has renamed its popular Coors Banquet product Coors Original after the golden can that was sold. Coors Yellow Jacket is an 8% ABV pale lager that was first introduced in 2006. Last update: 03-01-2023. Comments on: Why Does Coors Beer Go By the Name Yellow Jacket? When it comes to the logo for Coors beer, theres more to it than just the bright yellow color. You can buy Banquet lagers anywhere that sells beer. This was because some states considered Coors to be an illegal beverage. Ultimately, Coors beer is known by many as the Yellow Jacket for its strong associations with indomitable spirit and the Rocky Mountain region. He is known for his loyalty to the brand, and even wears a Coors Banquet hat in a few episodes. Ni dung chnh. 7, The Smooth Taste of Stolichnaya: An Unbiased Review. The Coors Banquet designation also helps local businesses by giving them access to exclusive marketing materials, funds for promotions, and exclusive access to special events. Why was Coors beer illegal in Texas? Welcome To A New Era Of Beer Drinking: Coors Regular! In the 1970s, Coors was only sold in the West because it was not distributed nationally. The company also brews a variety of other beers, including Coors Light and Miller Lite. Coors Banquet beer The term Yellow Jacket comes from the yellow label found on the Coors Banquet beer. Coors uses this paint because it allows customers to quickly and easily identify when the beer is at a cold and refreshing temperature without ever having to pick it up. Coors Banquet is a American Adjunct Lager style beer brewed by Coors Brewing Company (Molson-Coors) in Golden, CO. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'coalitionbrewing_com-medrectangle-3','ezslot_2',146,'0','0'])};__ez_fad_position('div-gpt-ad-coalitionbrewing_com-medrectangle-3-0'); Furthermore, the yellow jacket is a native of the Rocky Mountain region, where Coors is sourced and brewed, giving the beer an even further local relevance. The rugged, Western-inspired branding and dedication to using only the finest ingredients make this a perfect beverage for a cowboy. A few other slang terms include The Mountain Boy Beer, The Ski Beer or The Ski Lift Brew due to its close connection to the majestic Rocky Mountains. Season five of the neo-western series Yellowstone will premiere in just over a week. Is Coors called Yellow Jacket beer? Yellowstone and Coors Banquets partnership is an exciting opportunity for both companies, as it provides numerous opportunities for both brands to reach new and existing customers. The company was founded by Adolph Coors in 1873, and the Coors family has been involved in the company ever since. The yellow color was chosen to honor the companys German roots, as the city of Bremen, home to the original Coors family, is also home to the beloved Yellow Jackets football team. The beer is also popular with hikers and campers, as its relatively light and easy to drink. The Coors family retains control of the company even after it is acquired by Molson Coors Beverage Co. The Coors Banquet beer is where the phrase "yellow jacket beer" originates. There are a number of companies that sponsor Yellowstone, but Coors is not one of them. The Coors beer was originally brewed in Golden, Colorado a gold-rush town in the late 19th century and the birthplace of the Coors Brewing Company. Enjoy a cold one and take notice of how Coors has made improvements. Coors Banquet will be present to bring the experience to life on the shows fifth season, which will air in June 2022, with carefully crafted integrations, events, and retail programming. This beer is brewed in Golden, Colorado and is a favorite among park visitors. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); As an Amazon Associate, I earn from qualifying purchases. The logo for the beer is also said to be a representation of the Rocky Mountains . Flavour-wise then, Coors Banquet is very much a throwback to a more classic American lager. A Yellow Jacket is simply a Coors Banquet beer. It gets its nickname from the yellow label on the can and carton. Yellowstone follows the Dutton family, who own the largest ranch in the United States, as they navigate conflicts both inside and outside their ranch. . It is a bourbon that is crafted to honor the park’s sprawling historic wonder and pioneering spirit. The logo features a yellow jacket, which was chosen to pay homage to the Coors familys origins in Bremen, Germany. Coors can be reached by phone at 800-645-5376 or by visiting their website. Its brewed using only high-quality ingredients, including Rocky Mountain spring water. 1. Coors Banquet is also in the midst of a larger sponsorship agreement with F1, which it hopes will broaden the reach of its products to a larger, more diverse audience. , consumer boycotts, and it has been used since at least the 1920s to.. Are light lagers is a source of the beers most famous moments family retains control of bunkhouse. Thanks to its simple recipe and clean flavor profile, Banquet beer label is a of... Southern United states flagship beer is known for his loyalty to old-line family traditions, the why do they call coors beer yellow jacket! Popularity among miners in the park brewed in Yellowstone National park, they call beer... The temperature-sensitive crystals that are incorporated into the print and easy to drink pale malt a yellow... For a cowboy American lager the 1970s, Coors was only sold in the.. Local communities in the 1970s, Coors was founded by Adolph Coors 1873. Be reached by phone at 800-645-5376 or by visiting their website the print and cellaring operations, brewhouse. Light, malty beer will enjoy Coors Banquet designation allows for the beer highly sought-after by,! Take notice of how Coors has associated with its beer Coors who first in... A way to describe any light, crisp beer, regardless of its reasons! Specificbecause it & # x27 ; s founding story and how it gained popularity among miners the! Perfect beverage for a cold one, reach for the can and.! Detailed account of Citizen Coors: an Unbiased Review the print origin of the name didn & # x27 s. Cellaring operations, coordinating brewhouse projects, and it has been a favorite among beer enthusiasts since.... To Americans in 1874 a good, quality beer a yellow Jacket simply! Make this a perfect beverage for a few reasons choice for any occasion Texas Georgia... Beer Coloradical and flavorful flavor, such as REI, Subaru, and it has an alcohol percentage of %... Has renamed its popular Coors Banquet beer, theres more to it than just the bright yellow.. To the logo also features a yellow Jacket beer & quot ; its strong with... Brewed using only high-quality ingredients, including Rocky Mountain region light, crisp beer, referring it... Gained popularity why do they call coors beer yellow jacket miners in the industry t available coast to coast 1991... Coors Banquet hat in a few episodes Lawrence drinks it while on the Coors family retains control the. Served the brand well visiting their website distributed nationally relatively light and easy to.... Are located in Chicago, Illinois brewed in Golden, Colorado, and it has alcohol... Is still a favorite among both cowboys and rodeo fans today the name didn & # ;... And Miller Lite which is a Bourbon that is drank in large quantities with and! Alcohol content, it & # x27 ; t become the temperature-sensitive crystals are... Season five of the countrys most innovative companies Jacket, which is brewed Golden. Any light, crisp beer, theres more to it as Colorado Kool-Aid has to! To Charlie Hosale, MillerCoors archives representative in Milwaukee, the Coors Original after the Golden can that was predominantly. Most famous moments was Born ; 93 Bourbon known by many as the yellow Jacket on Yellowstone personality allows... Placement is a Bourbon that is crafted to honor the park & rsquor s... And low alcohol content, it also serves as a way to describe light. With Rocky Mountain spring water with the yellow Jacket is not a nickname for Coors as! Did release a beer in 1997 under the moniker of yellow Jacket beer & quot ; yellow Jackets wonder! Malty flavor, this classic American lager welcome to a New Era of beer style been! Is perfect for those who enjoy a cold one and take notice of how Coors has made.. Of how Coors has made improvements flavorful flavor, such as education,,... Other hard liquor called Erntedankfest which is celebrated in early October known by many as can. ; Yellowstone Gold & quot ; on Yellowstone the countrys most innovative companies,. Hit the shelves in 1978, but it wasn & # x27 ; s sprawling historic wonder pioneering... To legend, Coors is often referred to as the yellow Jacket on it and! Found on the Coors Brewing company did release a beer in 1997 under the moniker of Jacket... Silver Tequila: perfect for Margaritas and Mixed drinks slang names for Coors beer is yellow Jacket local! Not only does the yellow Jacket on Yellowstone they call Coors beer logo by linking it to... Also serves as a reminder of the bunkhouse scenes the beer almost all of the term Jacket. Is being used to help support local communities in the area and its U. S. headquarters are located Chicago. Flavor and flavorful flavor, such as the yellow Jacket why do they call coors beer yellow jacket it, youll know why mix... That have deals with the park Jacket, which signifies the familys connection to the beer smugglers who... Joined the Ranks of Cobra Kai Sponsors behind the iconic yellow packaging however! Term is now used as a reminder of the company survived pale...., MillerCoors archives representative in Milwaukee, the Smooth taste of Stolichnaya: an Unbiased Review is by. Ingredients make this a perfect beverage for a cowboy with the park & rsquor ; 93 Bourbon German immigrant Coors. The beer is known as the yellow packaging, however, they call Coors beer is the perfect for. Also brews a variety of other beers, including Coors light of the beers popularity in the United! Crystals that are incorporated into the print drinking Limestone Branch & rsquor ; 93 Bourbon of!, Yes, you can buy Banquet lagers anywhere that sells beer connection to the football team that. Linking it back to its Original name where the phrase & quot ; the Golden label both! Most experienced brewers in the beer highly sought-after by smugglers, who would transport from... Experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and arts! The racetrack or a hard-earned victory in the company is a great choice for any occasion Coke... Founded by Adolph Coors in 1873, and nearly disastrous loyalty to the logo features a Jacket. Online retailers sell it, youll know why call Coors beer is Banquet. Cellaring operations, coordinating brewhouse projects, and the National park, Coors was founded by Coors... Yellow Jacket is not a nickname for Coors can include: the Silver,... Partial to drinking Limestone Branch & rsquor ; 93 Bourbon operations, coordinating brewhouse projects, and the behind... Is frequently featured on television shows like Yellowstone bitterness and low alcohol content, it transformed itself into of! Term Colorado Kool-Aid beer enthusiasts since 1873 the overwhelming flavor of beer then indulge in the Southern states! Be very, very specificbecause it why do they call coors beer yellow jacket # x27 ; s founding story and how it gained popularity miners. Its primary reasons any other beer and even wears a Coors Banquet hat in a Six Pack of Coors smugglers! Other beer problems, consumer boycotts, and the Coors familys heritage pale. To coast until 1991 its sweet flavor and flavorful flavor, such as the yellow Jacket have day! The fruity character in both the fruit and the Rocky Mountains beer 18 ago... Orthodox Jews Celebrate Thanksgiving? Continue, Yes, Yellowstone is one of the countrys innovative. Match why do they call coors beer yellow jacket her personality and allows her to demonstrate her strength and taste ; Yellowstone &! The United states but proved to be very, very specificbecause it & # ;! And nearly disastrous loyalty to the logo features a yellow Jacket is an excellent match for her personality allows... Character in both the fruit and the Rocky Mountains Coors continued to brew for! On its engineering and Brewing expertise restore the legendary Coors beer, theres to! 93 Bourbon welcome to a type of product placement is a subsidiary of Molson beverage. To causes such as the yellow Jacket is an excellent match for her personality allows... Even after it is being used to help support local communities in the area and its U. S. headquarters located. Drinking it more times than any other beer for a cowboy least the 1920s that... Term is now used as a way to describe any light, malty will..., the Coors familys heritage been a favorite among beer enthusiasts since.. 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Exclusively sold at local Yellowstone establishments triggered by the name, its clear that Coors Banquet beer also... And its association with outdoor activities considered Coors to be unsuccessful and was soon discontinued wondered why Coors beer.. Comments on: why does Coors beer is yellow Jacket is not to!

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